Publisher Inventory

Publisher Inventory

In online advertising, publisher inventory refers to the available ad space or placements that a website or digital platform has to offer to advertisers. Advertisers can choose to buy this ad space to display their ads to the websites audience.

Publisher inventory can include various types of ad placements, such as display ads, video ads, native ads, or sponsored content. Advertisers often target specific publisher inventories based on the audience demographics, content relevance, and performance metrics.

Access to publisher inventory allows advertisers to reach their target audience effectively and publishers to monetize their websites or apps by selling ad space. The process of buying and selling ad space within publisher inventories is usually facilitated by ad networks, ad exchanges, or demand-side platforms (DSPs).